SOFT SAVING ISN’T LAZY—IT’S GEN Z SMART

Soft Saving Isn’t Lazy—It’s Gen Z Smart

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: gain steadily, save aggressively, buy a home, and plan for retired life. Yet Gen Z is approaching cash with a fresh viewpoint. Instead of focusing only on long-lasting build-up, this generation is prioritizing balance, health, and inten

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